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A sign of the times
HOT FUSS SUNDAE By Paolo Lorenzana Updated December 27, 2008 12:00 AM
A God Way To Go
Literally, the Holy Grail of signs along EDSA, the bright and bold-lettered “JESUS,” followed by the purple-script “Saves,” and the blinking red insertion of “alone” as a reminder, seems to have always marked the avenue’s midpoint for as long as I can remember. It had been quite a while since I’d actually beheld it — let alone since I’d actually pondered the big G.O.D. up there.
Of those times, I can recall that Luke Wilson movie that came out on dibidi a few months ago, where Wilson plays this sad, dying bastard who ends up keeping the faith through the water stain of Turin on his wall. The old lady who’d screamed “Hessuuuus!” on the American Airlines flight I took to visit my cousin in Nicaragua was also cause for my own shock-induced religious observation, which carried on ‘til we’d touched down on the tarmac. ‘Course, if you’re jetting through a thundercloud and your plane suddenly dips 10 feet with an awkward tilt to the right, you wouldn’t think twice about raising your sweaty palms toward the heavens.
In this bitch of a traffic jam, I could only imagine the drive-thru rumination people pay this piece of electric evangelism — maybe with reverence, maybe with scorn reaped from the sign’s possible mockery as cars crawl the brake-hardy stretch. So I resolved to find answers on the sign. After a friendly point of a finger by an online out-of-home media resource page (an obsessive amount of info on billboards), I’d rung up the House of Racor Ads, Inc., owners of the building on which the Godvertising beams from.
Thanks to a secretary named Lolit, who’s seen enough blown-up images of sanitary napkins and powdered milk cans in the 31 years she’s been with the company, this is what I know of “JESUS (alone) Saves”: It was once a billboard advertising Sony, after which it was replaced by a simple, painted sign by Racor’s godhead, a 64-year-old born again Christian by the name of David Dedel. Dedel then decided to enlarge the sign three times its original size and spark things up a bit, choosing a stronger set of colors and flicking the electric switch, “Para makita ng mga tao na malayo ang tinatanaw ang kanilang Savior pagdating sa pag-save ng souls.”
In the six years that the sign has been switched on daily from 6 to 11 p.m., the highway helpless have followed it, mistaking the building it sits upon for a church. Many have also called the company, praising the sign because “We’re running out of time, the Lord is coming.” And for the weary who drive by, Dedel has counseled some, saying ‘Hindi ito church, kundi opisina ‘to — but anytime you want to talk to me, just talk to me.’
Amid all the fleeting consumerist suggestions that appear overhead along EDSA, the “JESUS” sign’s become more a reflection of the truth, the way and the life. Well, my truth, my way and my life, really. If you find spiritual sustenance in the luminescence of the electric tubing, then God bless you and be on your way. But I’d come down this road often enough to be able to glance at the sign and be reminded of who I was on certain occasions in my life.
A sign can do that to you — stop you in your tracks and remind you of how far you’ve come as well. From being 18 and rolling my eyes at it, thinking I was graced enough to be full of hate, to being 22 and still idiotic, heading home after one too many shooters, my impaired vision rendering the sign a squiggly neon mess. Of course, there was always that northbound drive home — in the wake of a career breakthrough, a date’s afterglow, or the enticing prospect of crawling into bed following a long day — the sign was a light of affirmation in my peripheral vision.
And there it shone once more, marking the imminent turn of this year to another one signaling plans not yet achieved, the forward motion of the great beyond, and life just going ahead and happening. It’s a notice that amid all the work, bimbos, and endless advertising, I’ve got to rip open that box labeled “Return to Sender” and uncover myself once more.
And hey, maybe this time around, the reminder will stick. One sign of effective signage is that you remember what it brings to mind — even after you’ve passed it.




"You can join God
in making what is wrong in this world
right!” -Bill Hybels
As 2008 draws to a close, I shared these thoughts in our church's monthly newsletter, Power Up. This morning, I couldn't sleep and I thought I'd look for a picture to go with this article. What I ended up finding were a series of videos on what I now realize to have been the seed idea for this blog - a teaching by Bill Hybels on "Holy Discontent", which I first heard when I attended this year's Leadership Summit held at the Christ Commission Fellowship lat October.
I hope this article, and the videos below, will prove to be, in Bill's words, "incendiary" to your faith.
Blessings!
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Early this year someone helpfully shared with me the difference between “maturity” and “growth”. He said that “growth” can simply mean “more of the same” - more mass, more volume, more numbers, perhaps more in terms of height and weight, organically speaking – and nothing else. Whereas “maturity” means “a progressive move from one level of development to another.” This can be seen in a healthy person’s mental and physical development from limited childish ways and reasoning to full adulthood and understanding.
When we look at these two terms in that light and apply it to the Church, I believe the implication is plainly clear. We, as a church, must not simply want to “grow” for growth’s sake.
In practical terms, this can mean an increase in the number of our attendance on a Sunday morning or “more and better” activities as a church. It may even mean an increase in financial resources, the result of increased attendance! But if these things do not find us more deeply in love with our God and more acutely aware of the need to advance His Kingdom and renown to a lost and hurting world, then we may have simply experienced growth of the temporal kind. God forbid.
Rather, we need to seek, both as individuals and as a corporate Body, to move progressively forward, until we attain our full stature and potential as a Body of believers. To do this we need first to move towards a more intimate, personal knowledge of our loving God and King. In our individual and corporate times of worship, let us continue to press in to His Throne Room and, there, behold Him in the beauty of His Holiness and His Glory.
Fresh from that experience, with a radiance on our faces announcing that we have just come from His Presence, let us go forth, ablaze with renewed zeal and a burning Message from His heart. Such a zeal at work in us cannot help but translate information into action. Let us not rest until we have done something that will convert the grace and mercy we have received into something tangible that we can now bestow to other needy souls.
Once we have crossed from theory to practice, our once-shaky head knowledge cannot help but give way to firm conviction that will give boldness to our hearts and legs to our faith and will find us constantly fulfilling our battlecry, “Everybody Towards Missions.”
As the year draws to a close, let us allow the Holy Spirit to fill our hearts with a holy discontent for the status quo. Let our spirits be stirred with the faint echoes of the song that passionately declares, “Greater things are yet to come; greater things are still to be done here.” Let us keep aspiring, not for more of the same, but for more of Him in our life and in our witness as a Body.
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BILL HYBELS - WHAT BIRTHS A VISION


